1986 Vibraline for white line rumble strips
1988 Chevroflex, a flexible spring back road sign
1986 Terry Smith of Sheffield City Council for promoting cycle helmet use by school children
1992 Devon County Council for its Traffic Calming Guidelines
1994 Northamptonshire County Council for its Road Safety Register

1996 Gloucestershire County Council for its SAGE (Safer Driving with Age) programme
1998 Joint winners were John Deeming, Director of Technical Services, Kingston upon Hull City Council for the Bramsholme Community Road Safety Initiative and Julia Moreland, Mouchel TSC Consulting Engineers for the “Walking Bus” at Wheatfields Junior School, St Albans, Herts.

2000  Joint winners were Bexley Road Safety Action Group and LBV Television

2002  Northamptonshire Safety Camera Partnership

2003  Penryn Infant School, Penryn Junior School and Rachel Smith from the Halcrow Group for 'The 100 Club'

2004  Portsmouth City Council for ' Fawcett Road People Zone: A Safer Route to School Mixed Priority Route' and Metropolitan Borough of Knowsley for 'Intelligent Ice Cream Vans'